IP: Tech CEOs oppose SSSCA, tell Hollywood to try "market solutions"

R. A. Hettinga rah at shipwright.com
Wed Feb 27 20:23:33 EST 2002


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Date: Wed, 27 Feb 2002 18:01:25 -0500
Subject: IP: Tech CEOs oppose SSSCA, tell Hollywood to try
	"market solutions"
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"

http://www.politechbot.com/p-03195.html


Date: Wed, 27 Feb 2002 16:49:26 -0500
From: Declan McCullagh <declan at well.com>
Subject: FC: Tech CEOs oppose SSSCA, tell Hollywood to try "market
solutions"

Politech archive on Sen. Hollings' SSSCA:
http://www.politechbot.com/cgi-bin/politech.cgi?name=sssca

Witness list for Thursday's hearing:
http://www.politechbot.com/docs/hollings.sssca.hearing.022602.html

Draft text of the SSSCA:
http://www.politechbot.com/docs/hollings.090701.html

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http://www.wired.com/news/politics/0,1283,50716,00.html

   High-Tech: U.S. Out of Hollywood
   By Declan McCullagh (declan at wired.com)

   11:49 a.m. Feb. 27, 2002 PST
   WASHINGTON -- America's largest and most powerful tech firms have
   agreed on one point: Keep Congress far away from digital content
   standards.

   In a 600-word letter sent to movie studios on Wednesday afternoon, the
   chief executives of IBM, Microsoft, Motorola, Intel and five other
   corporations said they were eager to work with Hollywood to find
   "technically feasible, cost effective solutions" for protecting
   entertainment delivered in digital form.

   The letter ostensibly went to the chief executives of Walt Disney, AOL
   Time Warner, MGM, Sony Pictures and so on -- but the real audience was
   Senate Commerce chairman Fritz Hollings (D-South Carolina), who is
   convening a hearing Thursday morning on whether the U.S. government
   should require that copy protection be embedded in nearly all PCs and
   consumer electronic devices.

   Hollings has drafted, but has not introduced, legislation called the
   Security Systems Standards and Certification Act (SSSCA). A draft of
   the SSSCA obtained by Wired News prohibits creating, selling or
   distributing "any interactive digital device that does not include and
   utilize certified security technologies."

   [...]

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http://www.politechbot.com/docs/sssca.opponents.letter.022702.html

February 27, 2002

Michael Eisner                                  Sumner Redstone
Chairman & Chief Executive Officer              Chairman & Chief Executive
Offi
cer
The Walt Disney Company                         Viacom
500 South Buena Vista Street                    1515 Broadway
Burbank, CA 91521                               New York, NY 10036

Jean-Marie Messier                              Gerald M. Levin
Chairman & Chief Executive Officer              Chief Executive Officer
Vivendi Universal                               AOL Time Warner
375 Park Avenue                                 75 Rockefeller Plaza
New York, NY 10152-0192                         New York, NY 10019

Alex Yemenidjian                                John Calley
Chairman & Chief Executive Officer              Chairman & Chief Executive
Offi
cer
Metro-Goldwyn-Mayer, Inc.                       Sony Pictures Entertainment
2500 Broadway Street                            10202 W. Washington
Boulevard
Santa Monica, CA 90404                          Culver City, CA 90232

K. Rupert Murdoch
Chairman & Chief Executive Officer
News Corporation
1211 Avenue of Americas, 3rd Floor
New York, NY 10036


Dear Sirs:

We write to you to urge inter-industry cooperation to ensure that
digital content can be distributed to consumers efficiently through a
variety of means.  Each of our companies is in the business of
developing the hardware and software that will make e-commerce thrive.
Constant access to information, through comprehensive broadband
deployment and availability, we expect will in time be widely
available.  It is clear that your companies' entertainment products
will form an important part of a thriving on-line economy.  Digital
television is also an important development, and we expect it will
soon become widely available.

Business models are only beginning to be developed for supplying
consumers' on-demand entertainment.  We recognize the critical
importance of effective anti-piracy tools in this changing market
environment, and that the absence of such tools may affect the
development of new product offerings.  To address this concern, our
companies have worked diligently, voluntarily and cooperatively with
producers of entertainment content, as well as consumer electronics
companies, to develop systems that will foster the legitimate
distribution of digital content.  The Copy Protection Technology
Working Group (CPTWG) and the Moving Picture Experts Group (MPEG) have
been highly productive fora for developing consensus among the many
disparate businesses that must work together to build a robust
infrastructure for the secure dissemination of digital content. We
have found these voluntary multi-industry standards setting efforts to
be optimally effective in reaching workable market solutions.

For instance, these voluntary groups have successfully formed
consensus on key technologies, making it possible to distribute movies
in protected environments such as in DVD format, and developing
effective technologies for protecting content distributed over cable
and satellite.  An inter-industry group is now working diligently
within CPTWG to develop a consensus on a means to limit the unlawful
redistribution of digital content delivered through unprotected
over-the-air broadcast channels. This task force (the Broadcast
Protection Discussion Group, or BPDG) is working to identify the
workable technical and business solutions.

The information technology industry is committed to doing its part in
the shared multi-industry development and deployment of effective
solutions for the protection of digital content through a variety of
distribution channels and an array of settings. We understand this
will be an ongoing undertaking, requiring responses as distribution
methods and technology evolve and progress.  Our goal is to work with
you in a consensus-based and cooperative fashion. We urge you to work
with us to find technically feasible, cost effective solutions.

We look forward to a fruitful collaboration to achieve our common goal
of providing consumers with new and exciting digital entertainment
products.

Sincerely,

Michael D. Capellas
Chairman and CEO
Compaq Computer Corporation

Michael S. Dell
Chairman of the Board and CEO
Dell

Louis V. Gerstner, Jr.
Chairman of the Board and CEO
IBM Corporation

Craig Barrett
Chief Executive Officer
Intel Corporation

Steve Bennett
President and CEO
Intuit Inc.

Steven A. Ballmer
CEO
Microsoft Corporation

Christopher B. Galvin
Chairman of the Board and CEO
Motorola

John S. Chen
Chairman, CEO and President
Sybase, Inc.

Lawrence A. Weinbach
Chairman of the Board and CEO
Unisys Corporation


Cc:  Jack Valenti




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R. A. Hettinga <mailto: rah at ibuc.com>
The Internet Bearer Underwriting Corporation <http://www.ibuc.com/>
44 Farquhar Street, Boston, MA 02131 USA
"... however it may deserve respect for its usefulness and antiquity,
[predicting the end of the world] has not been found agreeable to
experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire'

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